London-based serial entrepreneur, founder and strategic advisor, Maz Roselyn De Roxas has announced the launch of De Roxas & Co, a parent company designed to unify her advisory, capital, and technology initiatives under a single institutional platform. With over 14 years of experience across international trade, fintech, marketing, food and beverage, and venture building, De Roxas has built and scaled ventures internationally, contributing to transactions and capital raises exceeding 100 million dollars. The launch marks a strategic evolution from a founder-led advisory model into a structured group platform, with De Roxas & Co acting as the principal holding company overseeing both De Roxas Advisory Group and De Roxas Intelligence. At the centre of the platform, De Roxas Advisory Group focuses on working closely with founders, business owners, and private capital to refine positioning, strengthen investor readiness, and align companies for long-term growth.
Drawing from her experience advising across multiple markets, De Roxas has consistently identified a gap between how businesses present themselves and how investors evaluate opportunities. The advisory arm is built to close this gap by bringing a more disciplined, institutional approach to strategy, capital alignment, and execution. Alongside this, De Roxas Intelligence represents the group’s expansion into artificial intelligence, systems, and automation. Built in response to the rapid advancement of tools such as Claude, the division focuses on helping businesses move away from manual operations toward more intelligent, system-driven models. Through this, companies are able to implement automated outreach, streamline internal processes, improve lead generation, and build scalable infrastructure that supports both growth and fundraising. The objective is not simply to introduce AI, but to embed it as a core operational layer within modern businesses.
This dual structure reflects a broader shift in the market. Capital is no longer driven purely by access or networks, but increasingly by how well a company is structured, how efficiently it operates, and how intelligently it uses data and systems. De Roxas & Co positions itself at this intersection, combining advisory, capital, and AI into a single integrated platform. As part of its next phase, De Roxas is also expanding into founder education and systems enablement. Beginning next month, she will be launching a cohort programme designed for business owners and founders who want to understand how to practically apply artificial intelligence within their companies. The programme will focus on teaching how to use tools such as Claude to build operational systems, automate workflows, improve outreach, and create more scalable business models. Rather than theoretical learning, the cohort is designed to give founders the ability to implement real systems that immediately impact how their businesses run.
This initiative reflects De Roxas’ broader vision of the future of entrepreneurship. She believes that the next generation of business owners will not only be operators, but architects of systems, leveraging AI to work more efficiently, make better decisions, and scale with greater precision. In this context, the role of advisory is also evolving, moving beyond guidance into the design and implementation of intelligent infrastructure. Looking ahead, De Roxas & Co is focused on expanding its global footprint, strengthening its network of private capital partners, and continuing to build AI-driven systems that enhance both founder outcomes and investor alignment. The ambition is to establish the platform as a leading player at the convergence of finance, technology, and cross-border capital. For Maz Roselyn De Roxas, the launch of De Roxas & Co represents both a milestone and a foundation. With a clear focus on the integration of advisory and intelligence, she is building a platform designed not only for today’s founders, but for the future of how businesses are built and scaled.
