A 15-year entrepreneur formalises a global platform designed to bridge founders, strategy, and serious capital.
Maz Roselyn De Roxas today announces the launch of De Roxas & Co, a London-based private capital and strategic advisory platform established as the TopCo of a broader, multi-entity structure. The launch marks a defining moment in her career, bringing together over fifteen years of entrepreneurial experience across international trade, consumer businesses, branding, and cross-border commercial strategy into a single, institutionally positioned platform.
Alongside De Roxas & Co, the structure includes De Roxas Advisory Group, which operates as a core advisory arm focused on working closely with founders, family offices, and private investors. Together, the platform reflects a deliberate shift from fragmented advisory into a more cohesive, globally aligned model designed to meet the expectations of sophisticated capital and high-growth companies.
This launch is not simply the creation of a new advisory firm. It is the outcome of a founder who has built across industries, navigated multiple markets, and developed a clear view of where the current ecosystem falls short. Over the course of her career, De Roxas has worked across international trade and import-export, developed and scaled ventures in food and beverage, built and positioned brands within fashion and consumer markets, and operated within marketing and commercial strategy environments that define how businesses are perceived and scaled. This experience has been complemented by exposure to early-stage ventures and private capital environments, giving her both an operator’s depth and an investor-informed perspective.
Through this journey, she identified a consistent gap between founders and capital. Founders often believe funding is inaccessible, while investors consistently state that truly investable opportunities are limited. The reality, as De Roxas positions it, lies in the misalignment between how companies are built and presented, and how capital is actually evaluated and deployed.
“Most companies do not lack opportunity. They lack the structure, clarity, and positioning required to be taken seriously by the right investors. That is the gap I have built this platform to address,” she explains.
De Roxas & Co has been structured intentionally as a TopCo to support long-term growth, multiple advisory verticals, and cross-border engagements. Within this framework, De Roxas Advisory Group operates as a key entity delivering strategic growth advisory, investor readiness, and capital alignment. The broader platform integrates expertise across finance, artificial intelligence, biotech, real estate, consumer brands, and international trade, reflecting the increasingly multi-sector nature of modern investment opportunities.
What differentiates the platform is not access alone, but alignment. De Roxas operates across both sides of the ecosystem, advising founders on how to build credible, investment-grade businesses while also working with family offices and private investors on reviewing and positioning opportunities for deployment. This dual perspective allows her to function not as a broker but as a strategic intermediary grounded in discipline, commercial understanding, and long-term relationship building.
The model intentionally moves away from transactional approaches that have become prevalent in the market. There are no guarantees of funding, no volume-driven introductions, and no misrepresentation of investor access. Instead, the focus is on preparing companies to meet institutional standards before any capital engagement takes place, ensuring that introductions, when made, are relevant, credible, and aligned.
“Serious capital does not respond to noise. It responds to clarity, discipline, and trust. That is the standard we operate at,” De Roxas states.
Operating from London, De Roxas & Co engages globally across Europe, Southeast Asia, the United States, and the Middle East. Her background in international trade and multi-market operations provides a practical understanding of cross-border dynamics, enabling the platform to navigate cultural, commercial, and capital differences that increasingly define global investment strategies.
While capital introduction remains a component of the platform, the broader vision extends beyond fundraising. The focus is on building companies that are structurally sound, commercially viable, and capable of sustaining long-term growth. Capital, as De Roxas emphasises, is not the outcome but a milestone within a much larger journey.
The launch of De Roxas & Co represents a transition from an individual, network-driven advisory model into a structured, institutionally aligned platform. It signals a commitment to raising the standard of how founders engage with capital and how advisory is delivered in a market that is often characterised by noise and misalignment.
For De Roxas, the objective is clear. To build a platform defined by credibility, discipline, and trust, and to operate at a level where both founders and investors can engage with confidence.
About Maz Roselyn De Roxas
Maz Roselyn De Roxas is a London-based entrepreneur and private capital advisor with over fifteen years of experience across international trade, food and beverage, marketing, fashion, branding, and commercial strategy. She is the founder of De Roxas Food Group, which scaled a franchise network to over 150 locations, and De Roxas Global Limited, an international import and export business operating across multiple markets.
She is the founder of De Roxas & Co, established as the TopCo advisory platform, alongside De Roxas Advisory Group, a multi-disciplinary advisory arm supported by a growing team of advisors and sector specialists. Through this platform, she works closely with founders, family offices, and private investors globally, advising across sectors including finance, artificial intelligence, biotech, real estate, health tech, and consumer industries.
Her platform combines cross-industry expertise with an institutional approach to private capital, bringing together strategic, commercial, and financial perspectives. With a team-led and globally oriented model, De Roxas & Co supports companies and investors through strategic growth, investor readiness, and disciplined cross-border capital alignment, positioning itself as a trusted partner within an increasingly complex investment landscape.
